Proxy started with panic. Literally.
I didn't start Proxy because I wanted to start a wellness company. I started it because I wanted something I could actually reach for in the moments when my brain wouldn't quiet: something that felt approachable, and like it belonged in my life rather than a medicine cabinet.
So I made it.
Stress isn't a personality flaw.
It's a signal. Modern life is intense, fast and rarely calm, and telling someone to "just relax" has never helped anyone.
Proxy is support that meets you where you are: on a regular Tuesday, before the big meeting, on the flight, at the family dinner. Wellness should feel grounding, not like one more thing on your to-do list.
Plant-powered
Thoughtfully dosed botanicals and nutrients like ashwagandha, L-theanine, lemon balm and kava.*
Made for real life
Gummies that fit your routine, not rigid wellness rules. No water, no fuss.
Every kind of moment
Daily support for the steady hum, and pouches for the moments that feel like a lot.
Honest, not scary
Science-informed, never fear-based. Vegan, gluten-free and made in the USA.
Feeling better shouldn't feel like another job.
Roxanne Kaiser, founderFind your gummy.
Three quick questions and we'll match you with the one that fits your routine.
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Real stories about panic, anxiety and the moments in between.
Read real stories →*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.